http://www.theeasyincomepro.com
Facts To Know about SEO by Adriyanna Johnson
Does your business have an online presence? In fact it has become important for every business to have their presence in the internet. Every business should try to rank within the top few search pages of the search engines. Being ranked number one in the search engine means your website will have highest traffic. This ranking can affect the online business a lot.
Whether you’re in SEO business or have your own site, the most competent and efficient tool to measure the success of your business is Advanced Web Ranking. With the help of Advanced Web Ranking, the keywords for your article can be researched easily. For any search engine, AWR (Advanced Web Ranking) looks very much like a web browser. AWR sends the exactly the same request that a web browser sends.
Moreover, when AWR sends request to the search engine, only keywords are contained in the request. The search engine doesn’t have any way of making the connection between IP address of the PC, where AWR is running and the client’s site. If this would have been possible, anyone could have sent a false request to the search engine with the competitor site for getting them banned.
The search engine is very much particular about one thing. It sees whether the search request is coming from any IP address or not. All of the search engines have protection mechanism which blocks a request if it senses that the searches number coming from IP address goes beyond a definite amount. So, AWR even if permits you to, you simply won’t be able to send 1000s search requests in a minute. In fact no normal person can do this.
This is the reason why Advanced Web Ranking has built be nice to the search engines. This option tries to be like a human being. It normally searches and browses on internet. You simply do not need to worry about any problems that are mentioned above if you make use of this option.
You can recommend as many clients as you can to use the software. There are simply no limitations in the number of projects. However, it depends on space of the hard drive of the server. AWR is designed for accommodating heavy usages.
Every computer must have different IP address being connected to the server. So, they’ll share same data for they’re connected to centralized database through the server. This also will divide the time of update by the computers because applications are sent from many IP addresses.
AWR stores all its data in the relational database that employs transactions for every action. The database restores itself from being corrupted in case any transaction fails. Applications backup the projects whenever needed in order to be on the safe side. A scheduled task can also be created to backup the projects quite often. Importing data from applications’ previous versions is automatically done. Nothing needs to be done manually. The application automatically takes care of this for you.
Adriyanna Johnson is author of this article on Search Engine Ranking.
Find more information about Website Ranking - Advanced Web Ranking here.
Article Source: Facts To Know about SEO
Tuesday, November 24, 2009
Wednesday, November 4, 2009
Keys to Getting Indexed on Google
http://www.theeasyincomepro.com
Getting indexed on Google can seem tricky at first, but it does not have to be an impossible task. Once indexed on Google your website is much more likely to receive higher traffic through organic searches. Of course none of the ways discussed here guarantee that Google will index your site, but you should feel confident your website will be indexed if you practice at least a portion of the ideas.
1. Create a website worth visiting - Google looks for content that is relative to what people actually want to find. If you put up a website about your family vacations there is no way you will receive high traffic. Why would people specifically search for your family vacations? On the other hand if you made a more general website that give information about vacation information to different destinations your website has an opportunity to be helpful to readers. Google will be much more likely to pick up your site since it is more relevant to what people would be looking for.
2. Use Google's Webmaster Tools - Google has a very convenient site for webmasters, which allows you to authenticate your site and make sure that Google is not having any problems crawling your web pages. You will be instructed to upload a document so that Google can verify the website to be yours. Once your site is authenticated you will see valuable information begin to appear inside your webmaster tools account. Information such as indexed webpages, keywords people use to find your site, and a list of inbound links to your website.
3. Submit a sitemap - Google's webmaster tools also allows users to submit a sitemap, which is a list of every webpage linking to the home page. Free sitemaps can be created through a simple sitemap search on Google. Once you download your sitemap you can upload it as a file on your website. After a successful upload, let Google webmaster tools know where to locate the sitemap. Once Google has your sitemap, your webpages have a higher probability of being included in the crawl.
4. Link Building - Create inbound links to your website. Your site will be indexed quicker as the number of relevant links to your website increases. Sites that have already been crawled by Google will see your website link and be able to crawl your site. The more links going into your site shows that your webpages are relevant to what people want to find. Your domain receives more authority when other important website link to yours.
As you follow these steps your website will be indexed by Google. If you are having any troubles getting indexed, there is a good chance you have not waited long enough. With billions of web pages it takes time to index. As you deliver quality content Google will find your website.
http://www.theeasyincomepro.com
For more online business tips and a free affiliate marketing ebook.
Build Your Own Website Business
Build a web business that works. Make extra money on your free time. SiteSell professionals can help.
Getting indexed on Google can seem tricky at first, but it does not have to be an impossible task. Once indexed on Google your website is much more likely to receive higher traffic through organic searches. Of course none of the ways discussed here guarantee that Google will index your site, but you should feel confident your website will be indexed if you practice at least a portion of the ideas.
1. Create a website worth visiting - Google looks for content that is relative to what people actually want to find. If you put up a website about your family vacations there is no way you will receive high traffic. Why would people specifically search for your family vacations? On the other hand if you made a more general website that give information about vacation information to different destinations your website has an opportunity to be helpful to readers. Google will be much more likely to pick up your site since it is more relevant to what people would be looking for.
2. Use Google's Webmaster Tools - Google has a very convenient site for webmasters, which allows you to authenticate your site and make sure that Google is not having any problems crawling your web pages. You will be instructed to upload a document so that Google can verify the website to be yours. Once your site is authenticated you will see valuable information begin to appear inside your webmaster tools account. Information such as indexed webpages, keywords people use to find your site, and a list of inbound links to your website.
3. Submit a sitemap - Google's webmaster tools also allows users to submit a sitemap, which is a list of every webpage linking to the home page. Free sitemaps can be created through a simple sitemap search on Google. Once you download your sitemap you can upload it as a file on your website. After a successful upload, let Google webmaster tools know where to locate the sitemap. Once Google has your sitemap, your webpages have a higher probability of being included in the crawl.
4. Link Building - Create inbound links to your website. Your site will be indexed quicker as the number of relevant links to your website increases. Sites that have already been crawled by Google will see your website link and be able to crawl your site. The more links going into your site shows that your webpages are relevant to what people want to find. Your domain receives more authority when other important website link to yours.
As you follow these steps your website will be indexed by Google. If you are having any troubles getting indexed, there is a good chance you have not waited long enough. With billions of web pages it takes time to index. As you deliver quality content Google will find your website.
http://www.theeasyincomepro.com
For more online business tips and a free affiliate marketing ebook.
Build Your Own Website Business
Build a web business that works. Make extra money on your free time. SiteSell professionals can help.
Friday, October 23, 2009
Keyword Targeting
Keyword Elite 2.0: The New Generation Of Keyword Research Software! Dominate Adwords. Dominate Niche Marketing. Dominate The Search Engines.
Choosing proper keywords is an extremely important aspect of search engine optimization and pay per click campaigns. If you want people to find your website you must use keywords that receive at least moderate website traffic.
For example I have website about online business and the search phrase "how to make money" receive roughly 800,000 searches per month. In contrast if you chose a different keyword phrase for your site, such as "free ways to make money" you would be tapping into a phrase that receives only 12,000 searches per month. The difference is tremendous and could determine whether your site receives high or low traffic.
When determining keywords you do not want always want to choose words that receive high search volume. Keywords that have high search volume will have more competition, as more website owners will be optimizing their sites for those specific keywords and phrases. There are times when you can target less frequently used keywords, which will allow for your page rank to be higher in the search engines. While everyone else is fighting for supremacy with the more popular keywords, you can take the less popular keywords and target the minority who use them on a monthly basis.
Pay per click campaigns are effective at targeting visitors who want to access your services. Do not use vague keywords in your pay per click or you are simply wasting your money. If your keyword phrase for a ppc campaign is "how to make money" you will receive many clicks, but it is such a vague phrase that people will not know what they are going to receive when they visit your site. A majority will see what your site offers and quickly leave because it was not what they were looking for. Make pay per click keywords specific to what your site offers. If you sell tires specify that you have a deal on the 32" Dunlop Gold tires. More specific keywords will lead to more targeted traffic and a higher chance that your visitors will actually purchase your products or services.
Google has a wonderful keywords tool that can be accessed for free by visiting the Adwords: Keyword tool. There you will have the opportunity to type in keywords and phrases to see how popular they rank in Google searches. Also, there is a feature that allows you to type in your website url and they keyword tool will identify words and phrases that you could use in search engine optimization or pay per click campaigns. Not only does the keyword tool identify the words, but it specifies how many searches per month each of the words and phrases receive.
The Keyword Elite 2.0 is another useful tool that allows webmasters to dominate their niche. The software can reveal the "money" keywords for any niche and get your website ranking high in the search engines. A high search engine rank can increase the traffic to your website almost exponentially. Your Adword campaigns will receive a massive boost as you implement the useful tools through this software. Get started today and optimize your keywords for maximum website exposure.
For more ideas about online business and a free affiliate marketing ebook visit www.theeasyincomepro.com.
Choosing proper keywords is an extremely important aspect of search engine optimization and pay per click campaigns. If you want people to find your website you must use keywords that receive at least moderate website traffic.
For example I have website about online business and the search phrase "how to make money" receive roughly 800,000 searches per month. In contrast if you chose a different keyword phrase for your site, such as "free ways to make money" you would be tapping into a phrase that receives only 12,000 searches per month. The difference is tremendous and could determine whether your site receives high or low traffic.
When determining keywords you do not want always want to choose words that receive high search volume. Keywords that have high search volume will have more competition, as more website owners will be optimizing their sites for those specific keywords and phrases. There are times when you can target less frequently used keywords, which will allow for your page rank to be higher in the search engines. While everyone else is fighting for supremacy with the more popular keywords, you can take the less popular keywords and target the minority who use them on a monthly basis.
Pay per click campaigns are effective at targeting visitors who want to access your services. Do not use vague keywords in your pay per click or you are simply wasting your money. If your keyword phrase for a ppc campaign is "how to make money" you will receive many clicks, but it is such a vague phrase that people will not know what they are going to receive when they visit your site. A majority will see what your site offers and quickly leave because it was not what they were looking for. Make pay per click keywords specific to what your site offers. If you sell tires specify that you have a deal on the 32" Dunlop Gold tires. More specific keywords will lead to more targeted traffic and a higher chance that your visitors will actually purchase your products or services.
Google has a wonderful keywords tool that can be accessed for free by visiting the Adwords: Keyword tool. There you will have the opportunity to type in keywords and phrases to see how popular they rank in Google searches. Also, there is a feature that allows you to type in your website url and they keyword tool will identify words and phrases that you could use in search engine optimization or pay per click campaigns. Not only does the keyword tool identify the words, but it specifies how many searches per month each of the words and phrases receive.
The Keyword Elite 2.0 is another useful tool that allows webmasters to dominate their niche. The software can reveal the "money" keywords for any niche and get your website ranking high in the search engines. A high search engine rank can increase the traffic to your website almost exponentially. Your Adword campaigns will receive a massive boost as you implement the useful tools through this software. Get started today and optimize your keywords for maximum website exposure.
For more ideas about online business and a free affiliate marketing ebook visit www.theeasyincomepro.com.
Monday, October 12, 2009
Top Article Marketing Sites
http://www.theeasyincomepro.com
Article marketing is a great way to advertise your website or blog. There are some excellent article submission sites that will boost the amount of traffic your website receives.
The advantages of using article submission sites include:
1. Boost Page Rank - The more relevant links to your website the better your site will rank on natural search engine results.
2. Gives Authority to Your Work - When people read quality articles written by you, that creates legitimacy for your website. If you know what you are talking about people will be more likely to listen to your suggestions.
3. Gets Word Out About Your Site - People will become more familiar with your site as they see your articles. The more articles you post and the longer your website stays active, the more recognizable your website will become.
The best article submission sites will create an opportunity for your articles to be seen by a wide audience. Here are a few of my suggestions for article sites:
1. Ezine Articles - The mother of all article submission sites, this is one service you cannot bypass. With an Alexa website ranking of 155, this site is one of the top websites in the world, let alone article submission sites. Ezine has a database with thousands of articles, which range across every topic. Millions of people visit this website every year.
2. Articles Base - While nowhere near the juggernaut Ezine, but still a very popular article submission site. Articles Base has a website rank of 604, which is quite healthy, bringing in thousands of hits per day. Do not miss submitting your articles to this site.
3. Goarticles.com - Another great service, but you must have a paid for email address to use this submission directory. Due to vast amounts of spam, goarticles is attempting to curtail junk articles.
4. Article Alley - With an Alexa website ranking of 3,684 the popularity is beginning to dip. Even at such a seemingly low website ranking, Article Alley still generates thousands of hits a day.
5. Article Dashboard - Another popular service, Article Dashboard offers free syndication service so that your articles receive max exposure.
While the big 5 article submission directories receive the bulk of the traffic, there are still many other submission directories that receive excellent hit counts. Do not hesitate to use Amazines, IdeaMarketers, Isnare, Article City, and many more. This list is by no means comprehensive and you are more than welcome to find the many other article submission sites around the web. For a full list of other ways to market your website visit http://www.theeasyincomepro.com.
To boost your online business have a website built for you, let specially trained experts build your website business. They build websites that actually work at Sitesell Services.
Article marketing is a great way to advertise your website or blog. There are some excellent article submission sites that will boost the amount of traffic your website receives.
The advantages of using article submission sites include:
1. Boost Page Rank - The more relevant links to your website the better your site will rank on natural search engine results.
2. Gives Authority to Your Work - When people read quality articles written by you, that creates legitimacy for your website. If you know what you are talking about people will be more likely to listen to your suggestions.
3. Gets Word Out About Your Site - People will become more familiar with your site as they see your articles. The more articles you post and the longer your website stays active, the more recognizable your website will become.
The best article submission sites will create an opportunity for your articles to be seen by a wide audience. Here are a few of my suggestions for article sites:
1. Ezine Articles - The mother of all article submission sites, this is one service you cannot bypass. With an Alexa website ranking of 155, this site is one of the top websites in the world, let alone article submission sites. Ezine has a database with thousands of articles, which range across every topic. Millions of people visit this website every year.
2. Articles Base - While nowhere near the juggernaut Ezine, but still a very popular article submission site. Articles Base has a website rank of 604, which is quite healthy, bringing in thousands of hits per day. Do not miss submitting your articles to this site.
3. Goarticles.com - Another great service, but you must have a paid for email address to use this submission directory. Due to vast amounts of spam, goarticles is attempting to curtail junk articles.
4. Article Alley - With an Alexa website ranking of 3,684 the popularity is beginning to dip. Even at such a seemingly low website ranking, Article Alley still generates thousands of hits a day.
5. Article Dashboard - Another popular service, Article Dashboard offers free syndication service so that your articles receive max exposure.
While the big 5 article submission directories receive the bulk of the traffic, there are still many other submission directories that receive excellent hit counts. Do not hesitate to use Amazines, IdeaMarketers, Isnare, Article City, and many more. This list is by no means comprehensive and you are more than welcome to find the many other article submission sites around the web. For a full list of other ways to market your website visit http://www.theeasyincomepro.com.
To boost your online business have a website built for you, let specially trained experts build your website business. They build websites that actually work at Sitesell Services.
Sunday, October 11, 2009
Wednesday, October 7, 2009
Social Media Marketing: Pros and Cons
http://www.theeasyincomepro.com
Social media marketing has become one of the more popular methods for promoting website products and services. In my opinion, there are reasons to continue using social media marketing, but there are also reasons against.
The advantage of social media marketing is the relative ease of using such a medium. You can have a link to a product or website posted in mere seconds. Gone are the days of posting ads in the newspaper or mail when you would have to wait weeks and even months to see if your advertising was having an effect. With Twitter and Facebook you can track whether people visited your link in a matter of hours. At then end of the night you can check your Google Analytics account and find out exactly whether or not you received any referrals from your twitter links. It allows much quicker market testing and the opportunity to reach a broad audience.
Twitter is especially suited for broadcasting new events surrounding business area of choice. The application known as TweetSearch allows you to type in keywords that match your business interests. Others who share those same business interests will show up in the results where you can quickly choose to follow their tweets. The more people you follow, the more likely others will follow you. Since you are following people who share common business interests, it will allow a much better opportunity to share whatever it is your website has to offer. People who follow your tweets will be more likely to click on your links since they have already stated their mutual business interest. Such targeted traffic could prove useful should you have an exciting new product or idea to announce.
Negative aspects that surround Twitter and other social media marketing mediums include heavy spam content. Have you ever actually gone through all the tweets from those you follow? My interest is online business so I have chosen to follow many people who share that interest. Reading their tweets is a complete waste of time. 90% of the tweets are self-promoting, "look at my website or product" tweets. It is nearly impossible to filter through the garbage and find an idea of worth. There are many times when I do not read through any of the posted tweets. I log in to twitter post my tweet and get out for fear that the shameless advertising will put me into a state of complete boredom.
How do we combat the fact that social media marketing may not always be effective? Diversify your marketing tactics. Just as stock brokers will tell you to diversify your investments, it is important you use more than one method of advertising your website. For example, if the only method of marketing you used was pay per click advertising, you would go broke in a couple of months. If you combine pay per click, social media marketing, blogging, article marketing, banner advertising, and a host of other methods you are much more likely to gain a steady stream of traffic. When social media marketing is not going so well then perhaps your submitted articles will pick up the slack by producing clicks. Or if your articles are not working that day then your blog will produce traffic. It is all about being creative and staying on top of the best ways to market your website. As you continue marketing each day you will find the methods that best suit your business.
http://www.theeasyincomepro.com
Receive a free affiliate marketing ebook and learn more about online business.
www.services.sitesell.com
Online Income Solution: A team of experts will build your very own website business. You either make money off the website or you get your money back.
Social media marketing has become one of the more popular methods for promoting website products and services. In my opinion, there are reasons to continue using social media marketing, but there are also reasons against.
The advantage of social media marketing is the relative ease of using such a medium. You can have a link to a product or website posted in mere seconds. Gone are the days of posting ads in the newspaper or mail when you would have to wait weeks and even months to see if your advertising was having an effect. With Twitter and Facebook you can track whether people visited your link in a matter of hours. At then end of the night you can check your Google Analytics account and find out exactly whether or not you received any referrals from your twitter links. It allows much quicker market testing and the opportunity to reach a broad audience.
Twitter is especially suited for broadcasting new events surrounding business area of choice. The application known as TweetSearch allows you to type in keywords that match your business interests. Others who share those same business interests will show up in the results where you can quickly choose to follow their tweets. The more people you follow, the more likely others will follow you. Since you are following people who share common business interests, it will allow a much better opportunity to share whatever it is your website has to offer. People who follow your tweets will be more likely to click on your links since they have already stated their mutual business interest. Such targeted traffic could prove useful should you have an exciting new product or idea to announce.
Negative aspects that surround Twitter and other social media marketing mediums include heavy spam content. Have you ever actually gone through all the tweets from those you follow? My interest is online business so I have chosen to follow many people who share that interest. Reading their tweets is a complete waste of time. 90% of the tweets are self-promoting, "look at my website or product" tweets. It is nearly impossible to filter through the garbage and find an idea of worth. There are many times when I do not read through any of the posted tweets. I log in to twitter post my tweet and get out for fear that the shameless advertising will put me into a state of complete boredom.
How do we combat the fact that social media marketing may not always be effective? Diversify your marketing tactics. Just as stock brokers will tell you to diversify your investments, it is important you use more than one method of advertising your website. For example, if the only method of marketing you used was pay per click advertising, you would go broke in a couple of months. If you combine pay per click, social media marketing, blogging, article marketing, banner advertising, and a host of other methods you are much more likely to gain a steady stream of traffic. When social media marketing is not going so well then perhaps your submitted articles will pick up the slack by producing clicks. Or if your articles are not working that day then your blog will produce traffic. It is all about being creative and staying on top of the best ways to market your website. As you continue marketing each day you will find the methods that best suit your business.
http://www.theeasyincomepro.com
Receive a free affiliate marketing ebook and learn more about online business.
www.services.sitesell.com
Online Income Solution: A team of experts will build your very own website business. You either make money off the website or you get your money back.
Friday, October 2, 2009
Online Business Resources: How I Made My First Million and How You Can Too!
http://www.theeasyincomepro.com
Ewan Chia's "How I Made My First Million on the Internet and How You Can Too!: The Complete Insider's Guide to Making Millions with Your Internet Business," is one of the most useful online business books around.
Before I proceed with the book review, I want it to be clear that I am not being compensated by Ewan Chia for writing this review. In fact, borrow this book from the library and pay nothing. The important issue is that you receive and apply the information contained within "How I Made My First Million." The ideas contained within the book are free, with a few minor exceptions depending on how you choose to run your business. For example, whether you choose to pay for an auto-responder or find a free service.
In the book Ewan goes into detail about how to get your online business started. He writes so that even the most amateur online business owner can understand and apply the simple business ideas. Ewan talks about finding a niche by looking at your interests and focusing on a business idea that intrigues you. For example, if you have specialized knowledge in dog training he relates how you can build a website around your knowledge. Create information products such as "8 Special Ways to Get Your Dog to do What You Want." Or promote other people's products through affiliate marketing. Write interesting content to introduce your info or affiliate product. Spark people's interest and reveal that you have expertise within your topic of choice.
Ewan discusses at length the idea of gathering contact details from those who view your web pages. If you can get the email addresses of those who look at your website you are on your way to having a successful online business. The reason is that most people do not make purchases on their first visit to a website. When you capture their email it allows you to remind your subscribers of the great offers from your website.
Capturing emails is a bit of an art. The key is to offer potential subscribers a reason to give you their email. Offer a free ebook or software download to entice people to subscribe. The free offers will build your credibility as people will see that you provide quality services. As they enjoy your freebie you can then remind them how much more they will like your offered products. You can use a "squeeze" page, which will funnel people towards your free offer allowing you to capture subscriber details.
Ewan describes the various methods to generate free traffic to your website. He simply relates that you must get your web link in as many places as you possibly can. You do this by blogging, joining forums related to your business, submitting free articles, and link exchanges.
I enjoyed reading Ewan's book because of his motivational story. He was able to raise himself out of poverty and persevere through hardship. He struggled mightily and tried hundreds of online business methods before he found out what worked. The book not only describes how to build your online business, but is a great motivator to persist through difficult circumstances. "How I made my first million" is an inspirational book that will motivate you to do something everyday to improve your life.
http://www.theeasyincomepro.com
Receive a free affiliate marketing ebook and learn more about online business.
www.services.sitesell.com
Looking for an online income solution? Create your own web business. A team of professionals will help you create a web business that generates money. If you are not earning auto-pilot income, then you have a money back guarantee.
Ewan Chia's "How I Made My First Million on the Internet and How You Can Too!: The Complete Insider's Guide to Making Millions with Your Internet Business," is one of the most useful online business books around.
Before I proceed with the book review, I want it to be clear that I am not being compensated by Ewan Chia for writing this review. In fact, borrow this book from the library and pay nothing. The important issue is that you receive and apply the information contained within "How I Made My First Million." The ideas contained within the book are free, with a few minor exceptions depending on how you choose to run your business. For example, whether you choose to pay for an auto-responder or find a free service.
In the book Ewan goes into detail about how to get your online business started. He writes so that even the most amateur online business owner can understand and apply the simple business ideas. Ewan talks about finding a niche by looking at your interests and focusing on a business idea that intrigues you. For example, if you have specialized knowledge in dog training he relates how you can build a website around your knowledge. Create information products such as "8 Special Ways to Get Your Dog to do What You Want." Or promote other people's products through affiliate marketing. Write interesting content to introduce your info or affiliate product. Spark people's interest and reveal that you have expertise within your topic of choice.
Ewan discusses at length the idea of gathering contact details from those who view your web pages. If you can get the email addresses of those who look at your website you are on your way to having a successful online business. The reason is that most people do not make purchases on their first visit to a website. When you capture their email it allows you to remind your subscribers of the great offers from your website.
Capturing emails is a bit of an art. The key is to offer potential subscribers a reason to give you their email. Offer a free ebook or software download to entice people to subscribe. The free offers will build your credibility as people will see that you provide quality services. As they enjoy your freebie you can then remind them how much more they will like your offered products. You can use a "squeeze" page, which will funnel people towards your free offer allowing you to capture subscriber details.
Ewan describes the various methods to generate free traffic to your website. He simply relates that you must get your web link in as many places as you possibly can. You do this by blogging, joining forums related to your business, submitting free articles, and link exchanges.
I enjoyed reading Ewan's book because of his motivational story. He was able to raise himself out of poverty and persevere through hardship. He struggled mightily and tried hundreds of online business methods before he found out what worked. The book not only describes how to build your online business, but is a great motivator to persist through difficult circumstances. "How I made my first million" is an inspirational book that will motivate you to do something everyday to improve your life.
http://www.theeasyincomepro.com
Receive a free affiliate marketing ebook and learn more about online business.
www.services.sitesell.com
Looking for an online income solution? Create your own web business. A team of professionals will help you create a web business that generates money. If you are not earning auto-pilot income, then you have a money back guarantee.
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